{"id":5301,"date":"2025-05-28T11:34:18","date_gmt":"2025-05-28T16:34:18","guid":{"rendered":"https:\/\/www.ssaver.gob.mx\/difusion\/?page_id=5301"},"modified":"2026-05-25T19:47:16","modified_gmt":"2026-05-26T00:47:16","slug":"manual-de-identidad-grafica-institucional","status":"publish","type":"page","link":"https:\/\/www.ssaver.gob.mx\/difusion\/manual-de-identidad-grafica-institucional\/","title":{"rendered":"Manual de Identidad Gr\u00e1fica Institucional"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-32dd67ed wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-container-core-column-is-layout-fe0838f2 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:100%\">\n<div class=\"wp-block-cover wp-elements-cccb6a93555aaea5b1fbc5a5bf604f8a has-aspect-ratio\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;aspect-ratio:auto;min-height:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-5220 size-full\" alt=\"\" src=\"https:\/\/www.ssaver.gob.mx\/tecnologias\/wp-content\/uploads\/sites\/14\/2025\/09\/textura_areas_TI-scaled.png\" style=\"object-position:15% 27%\" data-object-fit=\"cover\" data-object-position=\"15% 27%\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#720f37\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-08725ff0 wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:28px\"><strong>Manual de Identidad Gr\u00e1fica Institucional<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-057e6995 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background:linear-gradient(180deg,rgb(233,231,225) 32%,rgba(232,230,225,0) 100%);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);flex-basis:100%\">\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9ad3d3f5 wp-block-columns-is-layout-flex\" style=\"border-radius:26px;background-color:#f4f4ef;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"border-radius:26px;flex-basis:100%\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#5b4c0d;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);font-size:22px\"><strong>Logos<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);background-color:#d8bf31;color:#d8bf31\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf943fb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-93d9cd62dca06c72a00b0eda86c9bc1b\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/Logo-Binomio-SESVER-02-scaled.png\" target=\"_blank\" rel=\"noreferrer noopener\">Logo Binomio SESVER<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-3825affb00a6654187ab1c34cb08d590\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Convivencia_fondo-color.png\" target=\"_blank\" rel=\"noreferrer noopener\">SS SESVER Convivencia fondo color<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-f80cc5cd621c26f2b80f99d38ea7cd8f\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Horizontal_fondo-blanco.png\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SS SESVER<\/strong> Horizontal fondo blanco<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-36b931fb3168c1359f8be38ae3866287\" style=\"color:#7a1737;font-size:17px\"><strong><strong><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Horizontal_fondo-color.png\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SS SESVER<\/strong> Horizontal fondo color<\/a><\/strong><\/strong><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf943fb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-5b1dd6f904209be731f0495eee390b06\" style=\"color:#7a1737;font-size:17px\"><strong><strong><strong><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Horizontal_una-tinta.png\" target=\"_blank\" rel=\"noreferrer noopener\">SS Horizontal una tinta<\/a><\/strong><\/strong><\/strong><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-68c867be080285c8a08d286dbed2807b\" style=\"color:#7a1737;font-size:17px\"><strong><strong><strong><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Vertical_fondo-blanco.png\" target=\"_blank\" rel=\"noreferrer noopener\">SS Vertical fondo blanco<\/a><\/strong><\/strong> <\/strong><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-2e09b92c0b5797ec79f361174f997e94\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Vertical_fondo-color.png\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SS Vertical fondo<\/strong> color<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-d9ae58cb5fda1352d21207867bc3a687\" style=\"color:#7a1737;font-size:17px\"><strong><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/SS-SESVER_Vertical_una-tinta.png\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>SS Vertical <\/strong>una tinta<\/strong> <\/a><\/strong><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6ee76cfc wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:26px;background-color:#f4f4ef;flex-basis:45%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3e321a39 wp-block-columns-is-layout-flex\" style=\"border-radius:26px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:26px;flex-basis:100%\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#5b4c0d;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);font-size:22px\"><strong>Papeler\u00eda<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);background-color:#d8bf31;color:#d8bf31\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1baeaa3c wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-4b491eed wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:35%\">\n<ul style=\"margin-right:0;margin-left:0\" class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-e8862b5a99edef01f6f1bbed6ad3c87c\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/MEMBRETADA-CARTA-SS_Editable.docx\">Membretada Carta<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-c4a5e1bb35b7007e7ef8f308f9f69105\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/MEMBRETADA-OFICIO-SS_Editable.docx\" target=\"_blank\" rel=\"noreferrer noopener\">Membretada Oficio<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-3f77fe0dcf2c0527cecb095ff32c658d\" style=\"color:#7a1737;font-size:17px\"><strong><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/MEMBRETADA-TARJETA-INFORMATIVA-SS_Editable.docx\" target=\"_blank\" rel=\"noreferrer noopener\">Tarjeta Informativa Membretada<\/a><\/strong><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:26px;background-color:#f4f4ef;flex-basis:30%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3e321a39 wp-block-columns-is-layout-flex\" style=\"border-radius:26px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:26px;flex-basis:100%\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#5b4c0d;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);font-size:22px\"><strong>Presentaci\u00f3n<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);background-color:#d8bf31;color:#d8bf31\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cf943fb0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-0a7d8d4a72cc122155ab9773a98152ae\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/PPT-SESVER_Estandar.pptx\" target=\"_blank\" rel=\"noreferrer noopener\">PPT SESVER Est\u00e1ndar<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-0e4964d063431589045c7f157327bd88\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/PPT-SESVER_Panoramica.pptx\" target=\"_blank\" rel=\"noreferrer noopener\">PPT SESVER Panor\u00e1mica<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:26px;background-color:#f4f4ef;flex-basis:25%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3e321a39 wp-block-columns-is-layout-flex\" style=\"border-radius:26px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:26px;flex-basis:100%\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#5b4c0d;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);font-size:22px\"><strong>Tipograf\u00eda<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);background-color:#d8bf31;color:#d8bf31\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2d5c3fd0 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-6b18fc76e5c6e30d0718bc8c2c5ee4ad\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/Gotham-20250528T165236Z-1-001.zip\">Goth<\/a><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/Gotham-20250528T165236Z-1-001.zip\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/Gotham-20250528T165236Z-1-001.zip\">m<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-ca788c132ce8df1863bad8ae46ab231d\" style=\"color:#7a1737;font-size:17px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/MinionPro-20250528T165244Z-1-001.zip\" target=\"_blank\" rel=\"noreferrer noopener\">MinionPro<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-3e321a39 wp-block-columns-is-layout-flex\" style=\"border-radius:26px;background-color:#f4f4ef;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:26px;flex-basis:100%\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#5b4c0d;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);font-size:22px\"><strong><a href=\"https:\/\/www.ssaver.gob.mx\/difusion\/wp-content\/uploads\/sites\/23\/2025\/05\/Manual-de-Identidad-Grafica-Veracruz-2024-2030_comp.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Manual de Identidad 2024 &#8211; 2030<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);background-color:#d8bf31;color:#d8bf31\" \/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logos Papeler\u00eda Presentaci\u00f3n Tipograf\u00eda Manual de Identidad 2024 &#8211; 2030<\/p>\n","protected":false},"author":68,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"class_list":["post-5301","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/pages\/5301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/comments?post=5301"}],"version-history":[{"count":14,"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/pages\/5301\/revisions"}],"predecessor-version":[{"id":6227,"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/pages\/5301\/revisions\/6227"}],"wp:attachment":[{"href":"https:\/\/www.ssaver.gob.mx\/difusion\/wp-json\/wp\/v2\/media?parent=5301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}